Is your car dealer website ready for 2015?
How do you know if your car dealer website is primed and ready for 2015? Will 2015 be different than any other year for car selling?
Let’s think about the economy right now and how it will probably be in 2015. Used cars became the hot item this year and will continue to be so in the next year. Used cars with good MPG’s are even more popular. Is your website home page spotlighting your used cars and your used cars page? Is your SEO working towards getting more traffic to your used cars? Do you have a page devoted to high mileage used cars in your inventory? Are you looking at your website analytics to find out which cars have been viewed the most? That information will help you decide what used cars to keep on hand. Do you have lead generating contact forms, loan forms on your car sales website and on every car detail page?
People are looking to save money anyway they can and that includes car maintenance. If you have a service center, do you have economy busting specials on certain days of the week? Do you market your specials on your service page and your social media sites? They attract search engine traffic and market your dealership as friendly, knowledgeable and approachable.
Hybrid and electric cars will grow even bigger in 2015. Do you have a separate page on your car sales website dedicated to these cars? It’s prime opportunity to optimise that page for the search engines and grab more car buying traffic. Highlight this dedicated page on your website and on all your social media sites.
Customers are going to continue to want more information, faster and customised to their needs. Does your on-line showroom make it easy for shoppers to get to the car they want within 2 clicks? Can they easily and quickly search your inventory for make and model?
Video showing a car’s interior and exterior is going to continue to gain in popularity in 2014. A video walkaround shows the car like the shopper was actually there. Plus with video you can upload it to YouTube and other video websites to grab search engine traffic and get some good backlinks to your dealer website.